König Ludwig INTERNATIONAL is a licensor for Royal Bavarian beer brands and its brewing know-how. It is owned and run by Prinz Luitpold von Bayern, a member of the Royal Bavarian family. He and his teams are experienced to enter and manage jointly with local partners the premium beer segment in any market. The unique brand story is most credible for the premium segment. The excellent taste and quality of the specialty beers are worth a king, stricly brewed according to the Bavarian Purity Law of 1516 - an enactment issued by Prinz Luitpold's ancestors.