ANARCHY is fundamentally built around placing your customer at the centre of all business and subsequent marketing strategies and communications. By understanding their needs, emotions and the context in which they are seeing your brand, we are able to deliver relevant information at each stage of their path to purchase. Together, we understand that the path to purchase is non-linear and often a chaotic mix of online and offline touchpoints; but that your overall brand salience is the key to long-term success. By focusing on building those long-term memory structures with potential customers, we place your brand front of mind when they are ready to consider a purchase in your category.