WELCOME to BIC -- a 36-credit, portfolio-driven master's degree program in BRANDING + INTEGRATED COMMUNICATIONS that combines theory and practice in an interdisciplinary, multi-tracked curriculum that addresses the opportunities and needs of marketing communications industries on behalf of both private and not-for-profit organizations. Located in the media capital of the world, the BIC Master of Professional Studies reinforces City College's commitment to innovation, scholarship, and leadership. Designed to address the new cross-disciplinary challenges of creating and managing brand identity at a time when global, digital, and more immersive -- even tactile -- communications are rapidly evolving, BIC is both of the moment and about the future. It's a place where you can roll up your sleeves and figure out how communication creates meaning and adds value: to a company, for the consumer, in society.