The Electronic Music Culture AG (EMC AG) is the umbrella company of a music entertainment agency group consisting of the booking agency “Artist Alife”, the management agency “Ask My Management”, the events company “99 Ghosts” and various other companies, altogether offering a 360 degrees services portfolio. The artist roster of the group includes various worldwide successful DJs and live acts. The most popular event brand of the group is probably HYTE, well-known for the festival events taking place worldwide. The EMC AG has offices in Berlin and Los Angeles.