Newsback technology supports the notion that any content that has been created is unique. All content should be traceable from its origin and throughout its use and dissemination. It should also be easy to identify when content has potentially been manipulated. Understanding the chronology of information provides a greater confidence in its source. It allows media professionals and public organisations, as well as any public citizen, to form a better judgement and to make more informed decisions about the information they are viewing. Newsback provides tamper-proof content registries for media and organisations, thanks to its comprehensive monitoring of print, radio, television and web combined with high-quality recognition technology, using Artificial Intelligence at scale.