We feel the only diversification in the UK Swimwear market to date has been the use of traditional tailoring techniques. The trend for casual sportswear continues with tracksuits being worn out and about and not just in the gym. The OJ team have worked tirelessly to create a unique collection of "athleisure" cuts using unique materials for SS20, these unique materials include the use of Econyl, a fully sustainable fabrics which will be implemented in our SS21 swimwear collection. As part of the direct-to-customer movement, we can produce designer quality clothes for lower prices by cutting out the middleman and delivering directly to consumer.