Born in idealism™ An ethically-minded business looking to make real change in Palestine and in traditional Fair Trade. We are pragmatic, our business is unconventional, and our products are high quality. We're a different kind of Fair Trade. Our family is from Jerusalem, just outside the Old City walls, a city rich with heritage. We spent each summer in awe of a city that has withstood the tests of time, seen the passage of empire, and become an enduring symbol to so many. We have taken so much from our experiences, and were looking for a way to give back. We dream of a day when the nation of Palestine is self-sufficient, independent, and open to the world. At peace with its neighbors and a success story to inspire the next generation of idealists. We would consider ourselves a success if we could play even a small part in making that happen.