Let ALF introduce you to your next big deal! ALF is recognised as the best source of in-depth new business intelligence within the UK marketing and advertising industry for over 25 years. ALF puts a world of new business intelligence at your fingertips and helps you grow your business by giving you easy access to decision-makers at UK brands and their associated agencies. It allows you to target your prospects more efficiently, and saves you valuable time and money by sourcing information that is not readily-available. With ALF, you can build a picture of business relationships with intelligent linking between advertisers, their incumbent agencies and their brands, and cut straight through to the relevant contacts. ALF also provides you with the complete picture of who is responsible for a brand’s marketing spend and how that budget is being spent. Our research team constantly monitors industry changes and updates the database daily to ensure our information is always current and up-to-date. ALF includes information on 6,000 advertisers across 33 market sectors, 760+ agencies, 16,600+ brands and 39,000+ decision-makers.