Up to the Light is a consultancy advising in two main areas. Firstly, we offer expert, objective and experienced advice for marketing services agencies and professional services firms. Secondly, we provide brand positioning & brand strategy. In both cases, we challenge ingrained assumptions and offer more effective, insight-led advice. Our services for agencies & professional services firms: Client surveys Business development strategy Pitch partnering Business differentiation Training & workshops Our services for brands: Market research Stakeholder interviews Competitive reviews Brand positioning Brand architecture Copywriting support Brand workshops Brand name & strapline generation