A research, marketing and public relations agency that is hired by businesses or political candidates to obtain positive coverage. We usually draft press releases to highlight the positive achievement of a business, organization, or individual. In politics, confluent media consultancy creates advertisement campaigns to paint the desired image in the minds of voters. We have media, technology, and entertainment practices. At confluent media consultancy, we seek to address issues facing the industry such as strengthening operational efficiency, brand strategy, digital media strategies, and business technology. We also used to describe a person or company that enables media organizations to develop their businesses. An example where a consultant would be needed in a company that is moving its print business online