The American Marketing Association Connecticut Chapter is your premier local marketing resource for leadership, skill-based training, education and networking in Connecticut and Western Massachusetts. The chapter assists in the professional development of our members, while delivering top quality educational meetings and professional networking events, and advancing the practice and appreciation for the field of marketing. Our goal is to advance our members’ professional capabilities and career development opportunities, while connecting with leading-edge local marketing professionals. The American Marketing Association is one of the largest professional associations for marketers with over 30,000 members worldwide and 80+ local chapters. For more than 75 years, AMA has been an essential resource providing relevant marketing information that experienced marketers turn to everyday. The AMA is the only organization that provides direct benefits to marketing professionals in both business and education, servicing all levels of marketing practitioners, educators and students. The AMA website, www.ama.org, provides a wide array of ever-expanding information including research, case studies and best practices in marketing. AMA’s prestigious marketing journals provide access to thought leadership in marketing while AMA magazines have practical applications of marketing strategies to address marketers’ daily needs on the job. AMA also offers specialty conferences, one-day hot topic seminars, boot camps and workshops to help marketers build the skills that keep them on top of emerging trends and support long-term professional development.