Genius Foods is a Mexican food ingredients company that has, as its main objective, to research, develop and produce novel food ingredients based on fibers (soluble and insoluble) and plant proteins that could make processed food affordable, sustainable and nutritious. Genius Foods is focused in developing ingredients sourced from alternative crops and industrial byproducts from the fruit and vegetable processing industry which could be highly functional from a technological perspective. Genius Foods developed and patented a physical processed that allows to control certain functionalities of fibers and proteins. Genius Foods develops wholesome ingredients that have a wide range of macro- and micronutrients that are naturally sourced from the raw materials chose by the company and that are retained throughout the manufacturing process.