Founded in 2001, Fitch & Asociados is a Mexican firm that specializes in communication strategies, branding, media planning and strategic alliances. With a special orientation to the Tourism Industry, Fitch & Asociados has been a leader for 15 years in building destination brands throughout Mexico, and in several international destinations, creating positioning strategies to increase visitation, brand awareness and helping destinations unlock their true potential through specialized segment and an ongoing relationship The firm has extensive experience in consumer traveling trends and media consumption in Mexico and all its primary markets. Through the years we have participated in projects involving different products of the touristic industry, including hotels, destinations and airlines.