East Netherlands is ‘Smart & Healthy.’ A large number of education and research institutes as well as companies in our region are leaders in Europe when it comes to innovations in the sectors Agro-Food, Life Sciences & Health, High Tech Systems and Materials, Energy and Environmental Technology. But what truly sets East Netherlands apart from other comparable regions in Europe? Sustainable Smart Industry for a Healthy Life - Think East Netherlands. The European Commission stimulates innovation by providing access to funding and other resources. But the competition in Europe for these resources is fierce, with a growing number of companies and other organisations all vying for support. Ever more the reason to turn the spotlight on the unique qualifications of our region of East Netherlands. In the Innovation Profile East Netherlands we offer a clear profile of what sets us apart from other European regions. The Innovation Profile is organised under two ‘flagships,’ each with three separate focus areas. Companies and other organisations that choose to develop innovations under either one of these two headers can count on strong support and profiling in front of the EU. They will be the embodiment of the power of innovation in East Netherlands. 1. SMART AND SUSTAINABLE INDUSTRIES The strength of the manufacturing industry in East Netherlands is not to be underestimated. Industrial activities, especially in the areas of sustainability combined with cooperation up and down the value chain, make our region a strong leader for developing towards a true ‘Smart Industry.’ 2. CONCEPTS FOR A HEALTHY LIFE The choice for this flagship shows that East Netherlands goes beyond merely generating expertise with respect to the issue of health and care. In East Netherlands, new knowledge, insights and techniques are used to develop concepts that have a wide range of applications in healthcare.