Emotional Branding is a strategic and creative brand consultancy that can help you drive greater attraction, engagement and loyalty to your brand by connecting with people's emotional state, needs and aspirations. At the heart of Emotional Branding is defining how you want to make people feel, whether that's your customers or employees, both in themselves and about your brand. We believe it's your brand's 'authentic' personality that makes what you say attractive, relevant and believable. But what we don't believe, is that your brand has to be a single personality, and to prove that we've built a unique model - RADNB - a radically new way to look at your brand personality. Using our RADNB model, we can create a unique map that shows your brand's position relative to the needs of your customers and the personalities of your competitors. We use RADNB to build your brand's strategy, mapping out where you are and where you could be. This map illustrates where the opportunities are, and it shows where the market is crowded. Then, and only then, do we start to creatively develop your visual language, the big ideas, and communication channels that will bring your brand to life.