California born fine jewelry and watch brand, ALOR, is the leading global designer of handcrafted luxury 18 karat gold and cable jewelry. ALOR combines casual simplicity with high fashion elegance with signature cable designs that are a result of a three decade old brand. Designer and Chairman Jack Zemer and his wife, ALOR President, Sandy Zemer have created an artful collaboration of timeless yet modern pieces in their family business devoted to women.