The Hungarian Fashion & Design Agency was established as a subsidiary of the Hungarian Tourism Agency in 2018, with the aim of providing structured and efficient professional assistance to all players in the industry. There is vast economic and touristic potential in the fashion and design industries. The Hungarian government intends to develop these areas. The aim is to boost the recognition of the clothing and textile industries, and the different branches of light industry connected to fashion and design, so that their reputation can match their traditions, and Hungary can become the centre of this region. In order to achieve this, it was necessary to establish a state-owned non-profit organisation that can collectively represent the participants of the industry. Throughout its work, the Hungarian Fashion & Design Agency collaborates with Hungarian and international professional organisations, educational institutions, members of the public, and private sectors, in order to mutually establish the most important pillars of their strategy.