The Long Run was founded in 2009 by Jochen Zeitz as a blueprint for tourism businesses to conserve wilderness in perpetuity. Over 50 members and experts share best practice to ensure business, nature and people work harmoniously together for a more sustainable future. Before joining, each member must demonstrate a commitment to holistic sustainability and commit a substantial land or marinescape to conservation. Collectively, Long Run members conserve over 23 million acres of biodiversity and improve the lives of 750,000 people. Since 2020, The Long Run is hosted by Preferred by Nature – an international non-profit organisation working to support better land management and business practices that benefit people, nature and the climate in 100+ countries.