Founded in 2003 on a belief that there was a better way for brands to actively and responsibly engage Cal students on the UC Berkeley campus. Our vision was to leverage the power of experiential marketing and social media to create the human connection that lasts a lifetime. We introduced ourselves to the world with the debut of a large scale experiential marketing event called Caltopia. Fourteen years and 500+ partnerships later, Caltopia has become the largest college lifestyle event in the nation and we continue to create brand experiences that inspire, connect and transform the Cal community. The secret ingredients to our ongoing success - the 30,000+ Cal students that we serve annually, and our team of multi-generational connectors, influencers and relationship builders. We believe in the power of giving back, and regularly share our insights, expertise, and ideas with other universities, and brands of all sizes committed to generating social good through the human connection. Our mantra - the experience is the marketing! Contact us at recsportsmarketing@berkeley.edu if you would like to help us transform the Cal community!