Hooper Ruff is the stuff of humble beginnings, a real underdog story. The business was the idea of Executive Assistant Amelia Hooper who wanted to create something of her own. Started in early 2018, the business focused solely on high-end bespoke dog clothes. With large chain stores like Big W and Target expanding their pet range, in particular, their dog collection - Hooper Ruff had to pivot their business strategy. And fast. It took a year to develop and re-build from the ground up. Hooper Ruff landed on something far better. Natural dog products that are tailored and personalised. Amelia realised that every dog is special and unique to their owner, and that man’s best friend deserves products that are just as unique