PublicizeThis! Not that. This. What’s This? “This” is your compelling news angle that’s worth publicizing to your target audiences. “This” has true, solid facts and sources that back up your story. “This” is or can be accompanied with powerful photos or video to help show distinct elements of your story. “This” is timely – it’s not considered old news. “This” is innovative – no one else has or is doing it. “This” passes the “So What?” test, meaning in a world full of noise, it stands out to busy, overworked journalists covering your beat. “This” is a story that is shareable on multiple social media platforms. “This” has the potential to develop more stories, based on factors such as human interest angles, new technology, geographic relevance, research findings and more. “This” changes in a rapidly moving news cycle. Your “This” can become “That” in a split second. Don’t let “That” happen. Call today for a free 30-minute consultation.