We consider ourselves successful when marketing defines the growth and profitability of our customer companies. We believe companies are made for their customers. The better a company understands and can serve the needs of its customers, the more successful it becomes. We know how to convince people to buy, and we believe positive buying experiences are the best kind of customer service. We constantly collect data on customers and their behaviour. We process and analyse this data to draw conclusions, which we call customer insight. In our planning process we use customer insight to create marketing strategies, media plans, account management models, and better customer communications for improving sales and customer loyalty. Using different tracking tools, we measure and modify, in real time, everything that we do, and we make sure that companies have up-to-date information about their customers’ needs and their marketing performance. We believe it takes the best experts to plan and deliver marketing communications that produce results, and we employ the best talent in the industry. Still, we are not operating alone. We work closely with our customers’ marketing organisations, and as part of a service company network that we have formed around ourselves.