In a world where “internationalization” and “business relationships optimization” are key-words to be successful, Ismar International hold an important role. Ismar International is an Italian company located in Lecco (Lake Como area) since 1993. We operate as marketing office and area managers for Italian manufacturers aiming to export their excellence products of the “made in Italy” system in South Africa, Australia and New Zealand. Our job is to identify the right positioning on the market studying and implementing different solutions. The main operating segments where we work since many years are: Coils / metals: Pre-coated steel, Stainless steel, Aluminium Coil processing equipment - CTL lines - slitter lines Architecture: Expanded aluminium / steel mesh Insulated finish panels made of polystyrene + reinforced mortar of cement High pressure laminates Lighting: Led drivers HID ballasts Energy saving devices Consulting: Our expertise on the mentioned geographical areas allows an easy approach to other segments as well