A new player has entered the real estate space, and aims to make its presence felt. PropertyCloud, a new-age real estate agency, has officially launched and is setting out to put a new spin on how real estate agencies have operated in the past. PropertyCloud, as a real estate agency, will also serve as a branding platform for real estate agents, and will employ the latest digital and online methods in servicing home buyers and sellers. The PropertyCloud philosophy and system was developed as a result of a collaboration between experienced real estate professionals and specialised digital system developers, who understand the need for professional property consultants to position themselves to meet the shopping needs and trends of a developing real estate market. New operating tools are necessary for property professionals to successfully perform and grow in their income market share, and that is where PropertyCloud fits in.