Sundberg-Ferar is a product innovation studio. We create exceptional, user-centered solutions in mobility, consumer, & commercial products that grow your business. A full-service product design consultancy out of Detroit, we are multi-disciplinary team of creative, talented, status-quo-questioning people. Our energy is focused on the design and development of uniquely differentiated products and experiences. Great products liberate our clients to increase profit margins, gain market share, and ultimately build and enhance strong brands. Through our collaborative methodology that includes industrial design, research, engineering, innovation strategy and prototyping, we identify the right kind of different to drive your business forward and maximize growth and profitability potential. We design with purpose, innovate with emotional and functional intent, and deliver real, manufacturable solutions. Throughout our 87-year history we have evolved to serve clients from local startups to multi- national OEMs. Ultimately, we view our creativity as an incredible gift. Since 1934, this gift has allowed us, with every project we work on, to improve humanity’s standard of living through the design of products and experiences that enhance our lives.