Fluid Applied Roofing Our primary goal is to help contractors get answers when they need them. We have nearly 30 years of commercial roofing experience so we know how to answer your questions. No more waiting for a call back from a rep with less experience than you have. We made a decision to keep our system simple. Faster-Easier-Better. Our base coat is our leak-proofing so you no longer have to get on your hands and knees to leak-proof your roof. This system was designed for contractors by a contractor because we know what you need and why you need it.