With more than 22 years in the Egyptian market and a rich track record exceeding 60 brands and 250 products, Marketing Mix Consultancy is known for building differentiated and muscular brands while putting the right measures to ensure go-to-market effectiveness and efficiency. In 2007, the firm was granted an achievement award by the Ministry of Investment for its positive contribution to the Egyptian economy. The success stories were also featured in several publications by renowned entities like University of California, San Diego, Wharton Business School, Egypt Today, Ministry of Investment, Business Today and several others. Marketing Mix Consultancy's success is always made possible due to the in-depth customer/consumer understanding and filling the gap, which translated to a 95% success rate versus set objectives. Consultancy for Results is not a slogan, it's the ethos of Marketing Mix and the very reason of its existence.