ED is Ellen DeGeneres’ American lifestyle brand inspired by her iconic style, values and personality. ED was launched in 2015 as a joint partnership with Ellen DeGeneres and Christopher Burch, CEO of Burch Creative Capital. With a passion for interior design, architecture and fashion, Ellen brings her unique vision to this beautifully designed, high-quality collection of women’s apparel, footwear, accessories, pets, babies, as well as home furnishings and decor. The lifestyle brand is real, accessible and every product feels like a personal connection between Ellen and consumers around the world. BCL-ED Newco LLC is the holding company which manages ED Ellen DeGeneres, its licensees and vendors, and the partnership between Ellen and Walmart US called EV1. BCL-ED also owns the LOVE Ellen DeGeneres brand sold at Walmart Canada.