Consulting firm specializing in advanced marketing analytics using econometric and predictive modeling. Services include: Pricing Analytics • Price optimization • Price elasticity • Modeling price changes • Price segmentation • Strategic pricing Measurement and Optimization of Marketing Mix using Advanced Econometric techniques. • Promotional Analysis • Decomposing the effects of price from promotion • Optimizing the price-promotion mix • Optimizing when and where to promote Modeling of Subscription Based Purchasing Behavior and Marketing Effectiveness. • Modeling membership/subscriber lifetime and lifetime value • Modeling membership/subscriber attrition and retention • Identifying market segments among members/subscribers • Measuring marketing effectiveness on purchasing behavior and membership/subscriber lifetime and attrition/retention rates