New research suggests that exposure to a light flickering at 40Hz may promote gamma brain wave activity through the photic entrainment phenomenon. These waves have the potential to activate critical cleaning cells in the brain that could eliminate beta amyloid plaques. Separately, research has also shown that cognitive exercises could have a major effect on improving memory. Welcome to AlzLife - a synergistic combination of light and cognitive therapy in one app that has the potential to improve the brain’s function better than any of these therapies alone.