We are the "thinking minds" digital agency. If you think about the last time you made a purchase decision, you would like to believe you considered all available options, weighed them with sound judgment, compared them against each other and made a rational choice in the end. But did you, really? We use the science of psychology and decision heuristics to develop a campaign strategy. According to judgment heuristic theory, humans are creatures of emotions, whose decisions can be governed by mental shortcuts, guesses, and semantic influence. All the way from halo effect to priming to availability heuristic and social proof your decision is a result of significant factors outside your control, more than you'd like to imagine. As marketers, we understand that. And we exploit it. Shamelessly! That's why you want us on your side. That's how we build successful campaigns and generate positive ROI for clients.