For retailers whose products require competent shopping assistance, magia provides a Cognitive Selling Platform for human-like digital selling across any retail channel. We power web chatbots, apps, email, social media, messaging (FB Messenger), voice assistants (Amazon Alexa) and physical stores with digital sales assistants to turn every customer interaction into a selling opportunity. Retailers gain customer engagement and loyalty, higher sales velocity, and drastic cost reductions in selling costs. Shoppers facing overwhelming choices, complex product considerations, or personal concerns can make confident buying decisions quickly and easily.