Our passion is people and the science within them. Throughout our years of scientific work, we have had one passion, one goal: To allow every individual person to design their life according to their unique genetic map. How can this be achieved? We have all heard of terms such as DNA, genetics, and the double-helix, but do we really know what they mean to our individual lives? We aim to transform this and translate previously mysterious knowledge into a map each person can utilise to maximise their potential. Hence our brand name: genesis /dʒɛnɪsɪs/ - noun: genesis; plural noun: genesises - the origin or mode of formation of something. DNA /diːɛnˈeɪ/ - noun: DNA; noun: deoxyribonucleic acid - deoxyribonucleic acid, a self-replicating material which is present in nearly all living organisms as the main constituent of chromosomes. It is the carrier of genetic information. - the fundamental and distinctive characteristics or qualities of someone or something, especially when regarded as unchangeable. We use hundreds of genetic sequences published by renowned worldwide laboratories to unlock the secrets of our customers genes. Instead of looking for markers of distressing diseases such as dementia or cancer, we prefer to look for genetic markers that can be turned into positive and effective lifestyle changes. Our DNA testing and advice allows people just like you to live the life they’ve always been destined to live. What health and wellbeing secrets will your genes reveal?!