Our restaurants are driven by a deep dedication to the art of craft. Beyond just describing how things are made, “crafted” can also refer to a desire to do something well, through a very personal kind of work. The craftsman is proud of their work, and cherishes their creation. This kind of pride can be infectious and as a company we want to imbue our employees, communities, and customers with this spirit. Even people who never meet the craftsman or have never handcrafted anything themselves can recognize the depth, skill, and effort embodied in well-crafted objects, whether that means surfboards, canoes, motorcycles, beer, or food. Under this context, our mission and vision statements emerge organically: Mission statement: Master the craft of food, drink, and merrymaking with Aloha. Vision statement: Be recognized as the leading handcrafted restaurant company in America. Our chef driven concept is led by the classically trained, award winning, Chef Peter Merriman. Peter is a culinary pioneer and one of the founders of Hawaii Regional Cuisine. He has always been inspired by the people and products around him and this spirit led the movement to look at food in Hawaii in a new light. Each item on the menu demonstrates our commitment to high quality, locally sourced ingredients and perfect execution.