AMBA was established in 2001. Like all good consulting firms, we evolve by continually embedding advances in science and technology. Once we may have been considered a marketing agency, a creative agency, an integrated agency, a media agency and a graphic design studio. Today, we deploy Brand Science & Strategy to create value for clients – the strategy work we do delivers results for years to come. By codifying and anchoring brand assets, activity rollout and other implementation is faster, at a lower cost and much more effective. Our clients often tell us that we bring a fresh perspective – a different way of thinking that sees beyond the obvious. Our clients vary in size, industry and category. Each assignment is unique, yet all have a similar challenge – how to better attract new customers while building loyalty with the existing.