WHO WE HELP Anyone who refuses to be an average communicator. We are the company sales/marketing professionals choose to transform, use curiosity to mutual benefit. HOW WE HELP We invent practice innovative ways get attention of decision-makers; spark their curiosity; create conversations, and advance 'high probability' opportunities to pipeline. OUR MISSION Communications Edge exists to study, invent and share effective sales communication strategies. We transform average sellers into confident, skilled communicators. WE BELIEVE - A seller's success is determined by ability to effectively communicate. - A teacher must be a life-long student of students. - Best practices are weak, next (emerging) practices are strong. Jeff Molander and our Academy's members are addicted to understanding what makes people want to engage in conversations with strangers. PERSUASION IS DEAD Persuasive strategies are killing sales outreach. There is a new way. Helping the persuadable to convince themselves. We strive to be conscious of how we communicate, always with excellence in mind. Forming new habits is difficult. Thus, our members are committed to shared objectives and behavioral science concepts. Consider reviewing and signing our Manifesto. Get involved! WHY COMMUNICATIONS EDGE We are member driven. Spark Selling™ is a group practice, innovation lab. We do not sell a program. Through CE, members draw practical wisdom from a community of researchers and practitioners. We are life-long learners dedicated to inventing and practicing innovative ways to communicate. You may be familiar with Sandler, Challenger, SPIN Selling, MEDDIC, Value Selling or others. Spark complements them all. Effectively communicating with decision-makers strengthens—does not replace—your process. Customers dubbed our methodology Spark Selling™ because it focuses on sparking customers' curiosity.