Data Decisions Group (DDG) enables better marketing decisions. Our solutions are based on primary custom marketing research, data curation, and data science. Our ability to function at consumer reaction speed supports personalized engagement. DDG was created by the merger of FGI Research & Analytics with Web Decisions Group in 2016 and subsequently the acquisition of Reach Analytics in 2018. Dr. Steve Lerner is the Chairman and Mike Hail is CEO. Their partnership was initiated in 1997 with the formation of Knowledgebase Marketing.