Guilt-free fastfood has arrived. Veagons is a new fast food formula that aims to open 100 locations in 10 years and is working towards a European Unicorn valuation of €1 billion. Veagons responds to the growing need for guilt-free consumption by introducing an all-plant menu consisting of the most popular fast food products developed in such a way that they are not inferior in taste and experience to those of traditional meat counterparts. Veagons guarantees an exclusive experience through specially developed recipes, its own digital platform and a unique look and feel. A fresh, contemporary, distinctive urban look and a unique corporate identity wrap it all up into a total formula. The customer journey is made so easy and accessible by the use of smart technology with an eye for the personal needs of the consumer. An exclusive platform has been developed with deep hardware integration of smart technologies in the kitchen, the restaurant and in the personal devices of the end user. The result is complete process optimization for the company on the one hand and complete control of the process for the end user on the other. In essence, Veagons is a sustainable alternative to fast food with a simple menu of core products, a strong brand, deep technology integration wrapped in a total experience.