What does IMA do? The IMA provide internationally recognised qualifications for proficiency in professional make-up application techniques. What makes IMA qualifications special? IMA qualifications are aimed specifically at make-up application for make-up artists – they are not vague ‘beauty’ qualifications for therapists or beauticians. IMA has a modern approach with realistic and contemporary criteria that are relevant to today’s make-up industry. Who does IMA serve? We provide an industry benchmark for make-up artists and those who want to employ make-up artists. To hold an IMA qualification, you must first have achieved a high level of skill in your field, thereby a potential employer or agent can be assured of your talent and credentials. For the qualified make-up artist, the IMA website offers a referral resource – simply agree to have an email link from our site and potential employers can reach you and you can follow up jobs that are posted on the Jobs Board Who uses IMA qualifications? Most fashion make-up house who employ counter staff would require a recognised independent qualification to show that the employee has the basic level of understanding in hygiene, application and client care. Any professional who wishes to receive insurance for public liability or against loss or damage to equipment such as your make-up kit through BABTAC you must hold a recognised qualification through an independent awarding body such as IMA. (UK only)