The company history started back in 2001 when the Fioretto family set up Italchimica: the Professional detergent manufacturer that aimed to innovate and revolutionise the world of cleaning products with its Sanitec brand. In the beginning the three brothers filled the roles of both owners and the entire workforce, in turn dealing with product mixing, packaging and shipping, and handling transport paperwork and invoicing themselves. In a short time their considerable intuition helped deliver product innovation and gain a greater market share, leading to increasing staff numbers and structure. In recent years, Italchimica has devised and patented important smart washing systems provoking fresh interest in the future of professional cleaning.