From URL to IRL... Jib’s solution allows publishers to attach offers such as deals, e-gift cards and loyalty programs to a consumer’s mobile wallet. Jib then enables streamlined and automatic redemption of the offers at the point of sale. From mom-and-pop shops to enormous music festivals, brands ranging from Coca-Cola to Shell Oil Company leverage Jib to acquire, engage, and retain customers. Cashless payment solutions can keep people safer, drive consumer behavior, create new revenue streams and give businesses, content creators and sports teams unprecedented access to zero-party data. Jib Technologies offers a platform-based service enabling artists, athletes, brands, creators, events, influencers, and teams to engage their fans and followers through mobile wallets like Apple Pay and Google Pay without the hassle of building and maintaining the infrastructure typically associated with developing and launching any sort of mobile or wallet applications. Jib’s solution leverages zero-party consumer data and interactions, empowering our clients and partners to turn transactions with customers into long-term relationships—at scale. Jib makes it easy to engage your audience anywhere – whether through traditional channels such as TV, radio and print or through digital channels such as social media, streaming and OTT/CTV. In short, Jib provides a conduit between the digital (URL) and real (IRL) worlds while generating real-time, first-party, full-funnel attribution. Our solution is perfect for contextual advertising as well as location and interest-based targeting. All in all, the demise of third-party cookies and the constraints on device-level data doesn’t mean an end to ad personalization; marketers will be utilizing a host of alternate data and IDs to drive cross-channel personalization. Combined, these new tools and tactics will allow marketers to continue having personalized conversations with their customers and prospects.