Rubicon has emerged over three decades of dedication to become a market leader in exotic juice drinks. The brand now offers a delicious range of still classics, 100% juice (No sugar added), and sparkling drinks for its legions of exotic juice fans. Rubicon has had a special meaning ever since a young and ambitious Julius Caesar made a major commitment and against the Senate’s orders, decided to cross the river Rubicon between Gaul and Italy. This action was the first step in what eventually led to the creation of his Roman Empire. Like Caesar, our company’s founders took a big risk and ‘crossed the Rubicon’. By leaving their safe jobs and founding the company, they took a decisive, irrevocable step. There was no going back… And we’re so glad they didn’t! About Rubicon: In 1982, two employees of a major international soft drinks company based out of the UK saw a gap in the soft drink market that was too irresistible to ignore. The two friends got to work in the humble surrounding of a kitchen lab where they begin to devise their range of exotic juice beverages, that before then did not exist in the soft drink market. It was here Rubicon was born. Rubicon’s success is a testament to the founder’s commitment to creating unique exotic juice drinks of the highest quality, using only the finest ingredients!