Edam is a lifestyle wellness brand that's all about promoting healthy self-care habits in order to create a healthy, more positive mindset. With stress-levels rising across the U.S., making time for these me-time moments is more important than ever to stay emotionally balanced and focused on the things that truly matter in life. Your skincare routine should be something you enjoy, and taking the time to focus on yourself gives you mind, body and beauty benefits. The fist line of Edam Essentials is called the "Wash It Off" series, and the products focus on cleansing and skincare rituals. Washing and cleansing are great ways to emotionally re-set and remove negative energy, creating a more positive and healthy mindset. The first product, the Facial Rinse Kit, was launched in 2019, and is a first to market product that solves a unique skincare routine challenge. It's designed to keep your arms and clothes DRY when rinsing your face, creating a drip-free face washing experience. It's truly the first step to every great skincare routine. The rest of the "Wash It Off" series will launch in September 2020, and includes a host of products designed to enhance the skincare routine experience and solve annoying challenges. Additional launch and new product details will be available in May 2020.