Eyeseeme is the largest African American Children's Bookstore whose mission is to be a resource to parents, teachers, and schools in providing the very best children’s books on the market that promote positive images and stories about African American culture and history. As a tool to help increase literacy, African American children will benefit by seeing themselves respectfully represented in the literature they read. Non-African American children will benefit by helping to dispel negative and inaccurate stereotypical images of people of color and that despite our many differences, all people share common feelings and aspirations.