FarmaFlux is a company based out of 11 Rue Archimède, Bruxelles, Belgium. It's a department of APB, the Association Pharmaceutique Belge. FarmaFlux ensures safe and uniform data exchange from and to pharmacies. Given the huge changes in healthcare due to new technologies we also want to inform care givers in a non-formal way about AI, VR, etc. We communicate through our weekly blog on our website, as well as on Twitter, Facebook and recently on Instagram where we use the name of FreddyFlux, the prototype of a pharmacist who is eager to learn.