The Just Be Nice Project exists to move people to an equality of opportunity. The JBNProject defines equality of opportunity as ensuring people are employed, housed and of reasonable mental health.... and we recognise everyone's journey to get there looks a little bit different. The JBNProject is a social enterprise that manages resources for businesses, individuals and organisations to amplify good will by utilising existing skills, infrastructure, even your geographical location for maximum impact. Long term results and generational change need long term investment, collaboration and outcome driven action. Its time to recognise the need for more efficacy, greater transparency, improved opportunities for true collaboration, because only with increased sustainability are we able to provide more time to comprehensively help those in need. We do this through: Incentives for business through innovative business development and accountable investment in social outcomes. Incentives for individuals through low-effort, high-impact participation in socially responsible initiatives. Incentives for non-profits by adequately supporting complete outcomes and creating a collaborative environment while moving away from over/under funding individual organisations.