Devoted, since 2008, to provoking the local design industry and to pushing designers and artists to explore and produce more challenging and important work. In 2011, the Southern Guild Design Foundation was established. The foundation being an impact focused, Independent body created to make an immediate difference in the South African Design Industry. Southern Guild is recognised as the most significant and prestigious forum for original, high-end contemporary design in South Africa and stands for excellence, innovation, quality, growth, sustainability, passion and joy.