Despite the ever-changing and complex nature of SEO, our over-arching methodology remains consistent and clear. Because, no matter what updates Google makes to their ranking algorithms, some things hold true over time… Know what your customers are searching for, write better content than your competitors, make sure your site is optimised, and build high-quality backlinks – consistently. That’s pretty much the crux of it, seriously! By the way, we’re so confident in our approach that we have no lock-in contracts, ever.