The CATalyst Council is the outcome of two grassroots efforts – Re-Branding Felix and the CATalyst Summit. Following these two meetings, CATalyst Council, a non-profit entity, was created that includes three distinct groups: Veterinary Medicine, Shelter/Animal Welfare, and related Industry entities such as Foundations and Cat Fanciers, the Media, and commercial companies. By virtue of the open and inclusive structure of the board, these bodies are able to represent a broad range of diverse stakeholders in feline healthcare and welfare. Many of these stakeholders participated in the CATalyst Summit. Working together the Council intends to make a difference in the way the United States sees and experiences cats. The CATalyst Purpose addresses our desire to change society’s image of cats as aloof and not needing human contact or care. Our Vision is to raise the level of care and welfare of cats by cat owners – one that any owner will embrace through the human-animal bond and can achieve – supported by the highest quality veterinary care, preventative medicine, and cat specific products.