Plush and Play is a social enterprise born in the Gawad Kalinga Enchanted Farm, highlighting the undervalued sewing skills of the mothers to create proudly Filipino toys inspired by Filipino icons to delight the young and old alike in the Philippines and in the World as well as providing a sustainable livelihood to families in the countryside. Plush and Play envisions to be the leading Filipino global toy company, inspiring generations of young heroes and nation-builders, and contributing to the ultimate goal of Gawad Kalinga: to end poverty in the country for five (5) million families by 2024. By melding the creative genius of the poor together with the passion of young social entrepreneurs, Plush and Play creates proudly Filipino world-class products, restores our people’s dignity and promotes children’s right to play, one stitch at a time.